DIPLOMA IN DIGITAL MARKETING

Course Syllabus

• Basics of Marketing
• What is Digital Marketing?
• Comparison of Traditional and Digital Marketing.
• Statistics of Digital Marketing
• Benefits of Digital marketing
• Latest Digital marketing trends
• Digital marketing platforms
• Digital Marketing strategy for websites
• Career opportunities in digital marketing

• Types of Websites and Introduction to SEO
• Website Designing with WordPress
• Basics of HTML/CSS/JavaScript
• WordPress Installation on Server
• Understanding the Dashboard
• Changing the Default Settings
• Installing and customizing themes
• Content management in WP
• Creating categories, pages, and posts
• Adding a menu, widgets to the website
• Installing useful plugins for site features
• Search Engine Optimization (SEO)
• SEO specific plugins
• How Do Search engines work?
• Search Engine Algorithms
• Google Algorithm Updates
• Google Search Console
• Keyword Research Process
• Keyword Research Tools
• Competition Analysis
• On page Optimization strategies
• Content development strategy
• Title & Meta Tags
• Semantic SEO
• Rich Snippets Integration
• Speed Optimization
• Off Page Optimization
• Link Building Techniques as per latest standards
• Local SEO Strategies
• Penguin & Panda update recovery process
• Reports and SERP Management
• Click here for detailed SEO Curriculum
• Search Engine Marketing (SEM)

• Introduction to Paid Marketing
• Google Ads (Google AdWords) account and billing settings
• Types of Campaigns
• PPC Campaign Setup
• AdGroups and Keywords setup
• Bidding strategies & Conversion Tracking
• AdRank, Quality Score Optimization
• Ad Formats & Ad Extensions
• Shopping Campaigns
• Dynamic search campaigns
• Display Ads Campaigns
• Remarketing campaigns
• Mobile Apps Marketing
• Video Marketing
• Google Ads (Google AdWords) tools
• MCC Account
• AdWords Editor Tool
• 7+ Google Ads certification exam

• Introduction to social media marketing
• Facebook marketing
• Facebook advertising
• YouTube marketing
• Twitter marketing
• LinkedIn marketing
• Pinterest marketing
• Instagram Marketing
• Quora Marketing
• Document Sharing Site
• Click Here for SMM Training Syllabus
• Email Marketing
• What is Email Marketing
• Benefits of email marketing
• Basic terminology in email marketing
• Email Marketing Softwares
• Building email marketing strategy
• Building subscriber lists
• Designing Newsletters
• Types of Campaigns
• Reports and analysis
• Inbound Marketing
• What is Inbound Marketing
• Inbound Marketing Process
• Content Marketing Concepts
• Landing Page Design Concepts
• Strategies for Inbound Marketing
• Tools for Inbound Marketing
• Google AdSense and Affiliate Marketing

• Online Reputation Management
• What is Online reputation management
• Why business needs online reputation
• Case Studies of Brands
• Using a CRM
• Delight your Customers
• Focus areas in ORM
• ORM in Search Engines
• ORM in Social Media
• ORM strategy
• Tools for ORM

• Online money earning strategies
• Success stories of online entrepreneurs
• Planning a website for Adsense
• What is Adsense?
• Types of Bidding
• Implementing Ads in a Website
• What is Affiliate Marketing
• Types of Affiliate Marketing
• Making Money using Affiliate Marketing
• Popular Affiliate Networks
• Freelancing Business Strategies
• Google Analytics In-depth